The following is the third in a series, "Talk Like TED," in which communications coach/author Carmine Gallo applies tips, techniques and insights to help entrepreneurs and business professionals sell their ideas more persuasively.

These ideas are inspired by the TED Conference’s most celebrated talks in its 30-year history.

Every fourth day in July, America celebrates the three “unalienable rights” of life, liberty, and the pursuit of happiness.

Life, liberty and happiness might be the three most important words in American history.

Thomas Jefferson, a brilliant writer, knew exactly what he was doing.

It’s so powerful, in fact, that you can use it immediately to pitch your ideas and close more deals.

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