Numbers do not lie, and when used correctly they can help an online marketing campaign grow quickly and profitably.
Every online marketing campaign has an analytic goal related to growing the revenue and profit for a business.
Not every conversion campaign is going to be designed to go directly after the dollar, but they are still designed to reach that end goal of revenue.
Some businesses will drive traffic to their e-commerce websites with the goal of those visitors making an immediate purchase, while some have the goal of capturing the name and email address of the visitor in order to market to them multiple times in the future in order to produce revenue.
Regardless of what the specific goal is, the information provided by these three data resources can help improve the campaign performance:
Website Analytic Data: Website analytics provide information on each visitor that lands on a particular site, ranging from their geographical location, referral path, website navigation, and amount of time spent on the website.