In his bookEntrepreneur Magazine's Ultimate Guide to YouTube for Business, marketing and public relations consultant Jason Rich show you how to master the secrets of successful "YouTubers" and put your brand, product or service in front of millions of potential viewers.

In this edited excerpt, the author offers a few quick tips for writing a video script that's a perfect fit for your audience.

By focusing in on your YouTube video’s goal and creating a storyboard for the video, at this point, you should be able to determine the approximate length your video will be and then be in a position to begin drafting a shooting script, which contains exactly what will be said, word for word, within the video and describes who will say each line.

Scriptwriting is a skill in itself that takes years to master.

Your best bet as you start out is to focus on what you’re most familiar with and knowledgeable about.

In addition to being a skill, scriptwriting is also a creative art form.

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