Sometimes the best advice, no matter how painful, is to practice patience and honesty.
People need to develop their own one-on-one relationship with a brand for that passion to even begin.
Personally, I’m a big automotive guy, and I’ve had Ford trucks all my life.
Originally driving them for summer jobs, then with a growing family, they have always been reliable and tough, taking me to places I want to see in any weather, carrying all my stuff and playing a big part of many positive experiences.
But that passion didn’t instantly develop.
However, by supporting artist communities and artists in residence at their facilities, Kohler is able to see how people engage in the development and design process of their products, and are able to better understand how to connect with the consumer.