Twenty years ago, I wrote a book called The World's Best Known Marketing Secret.

In it, I discussed several terms new to the business community, specifically about how they could help grow a business.

One term that seemed to have multiple meanings concerning business growth was "networking."

Still others perceived networking as nothing more than schmoozing and boozing, with no specific intention except to be seen and socialize.

So in an attempt to streamline the myriad of perceptions about the concept of networking, and based on my experiences in a variety of business and interpersonal situations, I concluded that networking was, in effect:

"The process of developing and using your contacts to increase your business, enhance your knowledge, expand your sphere of influence or serve your community."

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