In any marketing campaign, one of the best ways to get higher conversion rates and generate more leads is to segment your messages by audience demographics.
While updates previously could be segmented by country or language, this latest rollout allows them to target every status update by a variety of demographic factors, including age, gender, relationship status, college (school, major, graduation year), high school and workplace.
In addition, location has become more granular, with city, state and country options.
Not all page admins have access to the new targeting features just yet, but they will be rolled out over the next few weeks.
Now your non-student, non-female and non-local senior fans don't need to see it in their news feeds -- ever.
When it comes to brand building on social media, relevance is what matters most.