In business, unlike the NCAA, we experience the equivalent of March Madness every month of the year.
To continue with the sports analogy, for many years the four-minute mile was considered as fast as a person could possibly run.
And while the Englishman repeatedly tried to break the four-minute-mile mark, he was continually thwarted.
And on one occasion he actually lost to Yugoslavia's Andrija Otenhajmer who outpaced Bannister in a 1,500 meter race, which is about 100 meters shy of one mile.
That constant competition, he would later say, helped drive him to run faster and faster.
Serious competition changed expectations, and thereafter people increasingly began to run at a speed that was once thought impossible.