or do we have a tendency to focus on what makes us different instead of how we are similar?
That question forms the basis of my new book, Business Networking and Sex: Not What You Think (Entrepreneur Press, 2012), which draws on the results of a four-year survey of more than 12,000 businesspeople.
In addition to my perspective, Frank DeRaffele provides a male viewpoint and Hazel Walker writes from the female perspective.
It's interesting that our study revealed two very distinct facts, seemingly at odds with one another.
The first is that both men and women want to get business from networking and are willing to work hard at it.
The second is that they seem to make things difficult for themselves by networking only in the style their own gender prefers and understands.