These days, it's easier to win the lottery than to score venture capital financing.

So it's nice to see a few major corporations stepping up with contests for small businesses.

Contests are emerging as a popular, fairly low-cost way for big companies to get people to connect with their brand in social media -- and entrepreneurs come out the winners.

The main thing to know: Those with video storytelling skills have a definite leg-up here.

The winner of this contest will be featured on and in Wal-Mart stores, as well as receive marketing help and assistance in scaling up production to meet the retail behemoth's needs.

You enter by submitting a video about your business -- looks like they'd prefer them served up via YouTube.

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