These days, it's easier to win the lottery than to score venture capital financing.
So it's nice to see a few major corporations stepping up with contests for small businesses.
Contests are emerging as a popular, fairly low-cost way for big companies to get people to connect with their brand in social media -- and entrepreneurs come out the winners.
The main thing to know: Those with video storytelling skills have a definite leg-up here.
The winner of this contest will be featured on Walmart.com and in Wal-Mart stores, as well as receive marketing help and assistance in scaling up production to meet the retail behemoth's needs.
You enter by submitting a video about your business -- looks like they'd prefer them served up via YouTube.