Guerrillas are not taken by surprise with the winds of financial change; they know they can become a fundraising force of nature because they understand the rules of fundraising success and apply them in their development outreach.
You send brochures with colorful pictures and testimonials of how your organization changes lives.
You reach out to them and keep the lines of communication open--not always asking for help, but showing the results of their support.
Build Trust in Donor Relationships: Can there be honesty in marketing?
Examine every facet of your marketing closely.
Are the models smiling in situations where people don't ordinarily smile?