The editors at Edmunds' Inside Line have graciously given me this virtual space to write about virtually anything I want, so I thank them for the opportunity, and I'll tell you how I'm going to use it.

These are things that GM can, must and shall do this year.

In 2009, we were given an opportunity to continue doing so, and we must not squander that opportunity.

That's an example of the media trying to ascribe some of the old GM arrogance where none exists.

That's a far cry from being dumb.

First, the consumer literally may not know about our products and what they offer; or second, the consumer knows of them but chooses not to consider them, for a variety of reasons ranging from a bad previous experience to a relative's bad previous experience to a neighbor down the street who has a relative who knows someone else who had a bad previous experience.

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