What do your customers think about the products or services you sell?
How satisfied are they with a recent event you hosted or the interaction they had with one of your employees?
You may have gotten the answers to some of these questions from a phone conversation, an occasional e-mail or speaking to a customer in person.
But in these cases, you're only hearing from the most "vocal" customers.
The best way to get balanced feedback quickly from a group of your customers--vocal or not--is to ask through an online survey.
A constant flow of customer feedback will guide you in making improvements that positively impact your bottom line.