What do your customers think about the products or services you sell?

How satisfied are they with a recent event you hosted or the interaction they had with one of your employees?

You may have gotten the answers to some of these questions from a phone conversation, an occasional e-mail or speaking to a customer in person.

But in these cases, you're only hearing from the most "vocal" customers.

The best way to get balanced feedback quickly from a group of your customers--vocal or not--is to ask through an online survey.

A constant flow of customer feedback will guide you in making improvements that positively impact your bottom line.

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