If building relationships is the key to sales success, then trust is the foundation.

Ask any top sales performer what factors contribute to their success, and you'll hear that building trust is vital in their dealings with customers.

The following five strategies will help you form strong relationships and long-term success with not just your customers, but also everyone you surround yourself with.

Truth: We can do many things to lose business: not deliver on time, not communicate effectively, not follow up.

I've been in many situations where I know that the answer I give the customer will jeopardize the sale, but I've found that sometimes you lose the battle and end up winning the war.

factor by making the effort to see the world through their eyes.

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