A newsworthy event, whether corporate-, product- or industry-related, offers the most direct path to generating coverage in the press.

But what if your company, either by the nature of your business or the resources you have on hand, doesn't have the ability to announce news on a regular basis?

Most publications offer editorial calendars to provide information about the focus of upcoming issues.

However, you can also benefit from them because they offer a window into potential article topics--providing ripe opportunities for generating media coverage.

Thankfully, subscription services are available that can scour thousands of outlets for opportunities specific to your company and industry.

For monthly outlets, contact the reporter at least one month prior to the closing date.

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