Forgive me, but when I think of iPods, I think of teenagers listening to Eminem, and they're not my market.
While podcasting obviously takes its name from Apple's popular iPod line of products, it isn't limited at all to iPod listeners and can indeed be an exciting and creative new way for you to promote your business.
But first, a quick definition: A "podcast" is a pre-recorded audio program that's posted to a website and is made available for download so people can listen to them on personal computers or mobile devices (including, yes, iPod products).
According to Oren Shachal, a podcast producer for software maker Intuit Corp., what distinguishes a podcast from other types of audio products on the internet is that a podcaster can solicit subscriptions from listeners, so that when new podcasts are released, they can automatically be delivered, or "fed", to a subscriber's computer or mobile device.
Usually, the podcast features an audio "show" with new episodes that are fed to your computer either sporadically or at planned intervals, such as daily or weekly.
Just like the old radio serials of the 1930s and 40s, this format encourages listeners to subscribe so they can find out "what happens next."