If you think PR is all about sending out press releases and hoping for coverage, think again.

In fact, successful PR is rarely based on one-shot or random tactics.

At its core, a media relations campaign centers on creating relationships with exactly the journalists, producers or editors who can tell your story to the right audiences.

Just follow these four steps to set up a media relations program for your growing business.

Step 1: Look at the Big Picture

By thinking of PR as a long-term endeavor, you can shape your campaign based on your long-range goals.

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