And these can be excellent ways to complement your existing tools at no cost, helping you make your site stickier and more user-friendly, make your keywords more effective, keep an eye on your competition, find potential business partners, and more.

You can use this information to:

Decide how much you're willing to pay for advertising;

Make educated decisions about the worth of a joint venture partner; and

Determine the credibility and perceived value of the site.

"Search News": This feature lets you find news stories relevant to your website, e-zine or blog within news pages indexed by Google.

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