A: Effective networking is all about building relationships.

It's about building long-lasting connections with other professionals.

Relationship marketing involves building deep networks strongly rooted in a bond or connection that is developed over time with other people.

Among the most important connections are those with your referral sources, with prospects these referral sources bring you and with customers you recruit from the prospects.

It matures into trust and commitment.

It can be used to nurture the growth of an effective and rewarding relationship with a prospective friend, client, co-worker, vendor, colleague or family member.

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