For many businesses, the summer months mean a sales slowdown.

New prospects become hard to find, and current opportunities tell you "I'll have to think it over" or "I'll get back to you in a week or two."

Many people mistakenly identify these customer responses as objections, things that are traditionally "handled."

Things will only get worse with your prospect if you try to "handle" this customer feedback using a traditional objection-handling approach.

So what's the difference between a stall and an objection, and how do you move the sale forward?

It's the polite way for a customer to say "I don't think you can help me" or "I don't need what you're selling."

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