A: Paid ad placements are vital marketing sources for some businesses.

For example, classified ads fuel some businesses while others use flier distribution effectively.

For restaurants, local newspaper ads are effective because most restaurant patrons live within a three- to five-mile radius.

Local storefront shops find success with coupon advertising in community mail packs or on the back of supermarket receipts.

Scanning a stack of my own grocery receipts reveals ads from such neighborhood regulars as a car wash, a dry cleaner, an auto repair center, a dentist and a storage facility.

Before you spend one dime on any placement, ask yourself a few questions:

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