Q: When starting a business as a sole proprietor, how much of my capital should I realistically allocate to public relations?
There's no rule of thumb on how much capital you should allocate to PR.
Here are some guidelines that should help you and other start-up entrepreneurs determine where to spend your PR money and energy:
Don't spend money on paid ads early in the game.
That could include Rotary clubs, chambers of commerce and trade associations.
Write how-to or advice articles for your weekly and daily newspapers, local business magazines, trade publications, and print and electronic newsletters.