Customers are the most important ingredient in any entrepreneur's recipe for success.

Then, if you've done your job right, they go on to become satisfied, repeat customers who spread the good word about your business to others--generating referrals and more business for you.

To successfully find customers, stress your venture's Unique Selling Proposition (USP) as frequently and clearly as possible.

How will it make their lives more efficient or enjoyable?

Get the word out about your USP to generate first-time sales by using a combination of tried-and-true methods: fliers posted on bulletin boards in your community; direct-mail letters and brochures; advertisements in the local newspaper; and ads in the Yellow Pages.

Send press releases to local media outlets.

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