Vlad Dm
What is a Mockup for website?
Unlike a Wireframe, that is basically a simple sketch of a future site, the Mockup is almost a complete design. It displays not only the order of all the components but also the accurate colours, shapes and exact placement of the components, in relation to each other.
In order not to misunderstand the terms Mockup, Wireframe and a prototype, imagine that they are the steps to a final product.
Mockup in a product development process
The first step is a Wireframe, it reflects only the elements that you need to have on your site and their places on a page. The Wireframe can be easily made by hand.
The second step is a web page Mockup. Here you have to choose the style, colour pallet, shape and design of all the components. Working on a Mockup, you can check how ergonomic the design is, as well as the overall view of a page.
A prototype is a clickable working product, which you can test. In plain English, its a ready-made product but with a minimal functionality set.
Prototype is needed as proof of the concept, especially if you work with captious investors. If you want to persuade them that your idea is really brilliant, show them a prototype.
Mockup for website, why do you need it?
Of course, when you develop a product you will have a wireframe. The prototype is optional, however, a Mockup web design is a must. Why? Lets ponder how to make a website mockup and gain advantages that the Mockup creation brings to designers and a product owner.
Mockup website development benefits
With the help of a Website mockup design, designers can:
Detect issues on the first stage
Sometimes the design which we imagined looks absolutely different in reality. When you turn the idea into reality you see all the downsides of the project. And at this moment, a designer can easily change any detail, its style, size or colour. Exclude or add an element.
Offer a choice
The vision of a designer and a customer rarely match. And if a designer wants to offer other solutions, he can easily persuade the client having various options on hands.
Easy to hook a client
You can be the brightest designer, but its so difficult to explain your fantastic idea in works. Yes, if you show the Mockup, a customer would understand your offer.
But the Mockup of website development is a great opportunity for a Product Owner as well, here is why:
Investors engagement
If you want to find investors for your project, you had better prepare a prototype of a product. However, it would be more expensive and there wont be any guarantees that the investors would agree. To minimize your expenditures, you can show a Mockup and the cooler it looks, the more chances youll have.
Mockup as a guide
When a customer gets a website page Mockup of his future product, and if he likes it, he understands how all the product will function. Now, its a reference point so there is no need to change requests and add anything.
It's easy to make changes
When you look at the monitor you see whats wrong. This is too small, this is too bright and this button is too big. A customer gives specific instructions to a designer and that makes life easier.
The biggest advantage for all parties is that both will be happy after a collaboration. Designers dont have to make changes at the last minute and the customer really likes what he paid for.
More in the article Step-by-step tutorial how to create a website mockup avoiding common mistakes
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Vlad Dm
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