Larry Ellison was at it again yesterday, making friends, influencing people and pissing off rivals.

Yesterday, it was Splunk, a seemingly innocuous logging software company, which somehow fell into Ellison’s marketing cross-hairs.

The company took serious exception.

Ellison announced a new product — a unified platform for SecOps, DevOps, and IT Ops — or precisely Splunk’s sweet spot.

If you are the market leader in an area where Oracle wants a piece of the pie, you are going to feel the wrath of Ellison and that’s what happened to Splunk.

In fact, senior director of product marketing, Sridhar Karnam penned a blog post called Oracle’s Larry Ellison takes on Splunk to announce the product on the company website.

The text above is a summary, you can read full article here.