Automation solutions exist for a wide variety of marketing tasks, including but not limited to:

However, rather than needing to invest in a separate solution to manage each of these tasks, a number of cross-platform automation tools exist which combine a wide variety of automation capabilities into one.

The ability to automate campaign management from the moment of creation to the measurement of its results across all channels makes it a very powerful tool for marketing leaders.

It can assist sales staff in identifying the ideal prospects and makes following subsequent steps easier with the appropriate triggers to save time and increase conversions.

If you’re also interested in facilitating the process of digital advertising, Marketo’s Ad Bridge feature can also improve the ROI of your paid strategy, involving a targeted segmentation of your target audience to reach them through email, mobile and social.

This increases the chances of your ads on Facebook, Google, and LinkedIn reaching the right audience.

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