My relationship with Facebook ads had its first sparkle two years ago.

You must have a good audience match for people to engage with your campaign.

For example, if you promoted chocolate bars to people on a diet, your campaign ROI wouldn’t be as high.

In one case, we showed the ad below to a wide set of people by using Facebook saved audiences – targets are based on demographics and interest.

We switched and targeted people who had been to our landing page by installing a Facebook pixel on our website and targeting them through the custom audience feature in Facebook advertising.

Consider targeting these high-ROI types of visitors to your site:

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