Swedish software entrepreneur Magnus Jern loves Barcelona so much he even got used to drinking badly-tasting Barcelona tap water during his 10 years in the city.
It is bad for you – it’s terrible, it tastes bad.”
As a solution, they started to buy bottles of water, which soon started to pile up at their home.
“I thought: if this is the best thing on the market, there’s an opportunity here,” Jern told CoFounder in an interview at Tapp’s shared office on a side street in the Poble Nou neighbourhood of Barcelona.
So in late 2015, Tapp Water was born, and in January 2017 its first product went on sale.
“It was not the product that we wanted to provide in the end, but it was good enough – that was the key thing.”