Lacey Young: I’m the brand manager here at Rothy’s.
Jenny Robinson: And I’m Rothy’s interim VP of e-commerce and Digital Marketing.
We are a lean team at a fast-growing brand, so we wear many hats.
We tackle everything from marketing strategy, site optimization, and performance marketing to the planning and execution of photo shoots and content creation.
All while wearing our Rothy’s, of course.
Another key piece is focusing on reaching potential customers online where they are — like on Twitter.