Back in 2008, Search Engine Watch published the article ‘Social Media and SEO – Friends with Benefits‘, and I’d highly recommend reading it back now for a stark reminder of how far the digital world has progressed in the last nine years.

Use of ‘SEO friendly’ anchor text when linking from social profiles (ahem… ‘money keywords’)

Nobody could have guessed what social media would become in such a short amount of time.

Nearly a decade later and Facebook is nothing short of a social media superpower, Instagram has grown from zero to over 700 million users in the space of just seven years, MySpace has fallen out of popularity into the depths of dated pop-culture references, and using ‘SEO friendly’ anchor text is a very dangerous game to play in light of Google’s almighty Penguin updates.

Over at Microsoft, the guys behind Bing have said that they too consider the authority of social media profiles (e.g.

We should also bear in mind the impact of social media on the landscape of the search engine results pages (SERPs).

The text above is a summary, you can read full article here.