“Video killed the radio star, video killed the radio star, we can’t rewind we’ve gone too far.”

First released in 1979, the famous tune went on to top 16 international music charts.

Ironically, when MTV was launched two years later, “Video Killed the Radio Star” became the first song to grace television screens in a new format that would change the industry forever: music video.

While cynics lament the “death of television,” forward-thinking brands and marketers can take advantage of unprecedented access to consumers where it matters most.

Though this may mean the end of video consumption as we know it, brands should be excited about the emerging marketing opportunities presented by the new video age.

New challenges from a new medium

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