Lessons learned from opening a brick-and-mortar retail store may apply to online merchants, providing insights about promoting products, driving sales, and engaging shoppers.

The grand opening event took just three days, but it was the culmination of many months of planning and preparation.

Its success reminded me of some important retail marketing lessons that apply not just to physical stores but to ecommerce, too.

What follows are four marketing observations from this grand opening event for a retail chain’s 14th physical store.

I had an opportunity to try the Arctic Grip sole at a trade show in August.

The Vibram folks had a large block of ice, which I walked on with the Arctic Grip sole strapped to the bottom of my Nike SD shoes.

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