How long we sleep, our daily steps, our bodies’ sugar levels, the number of ads we view, the amount of media we digest and so on.

In the world of marketing, it’s even more evident, as marketing leaders look at number of apps downloaded, time on site, click-throughs, shares, impressions, open rates, leads generated and so much more.

But as the complexities of measuring and modeling marketing activities increase, it’s critically important to seek out experts to help us focus on the right metrics.

In addition to his time at W2O (our employer) and several other global agencies, Hemann most recently spent three years leading digital analytics at tech giant Intel.

Before tackling the meat of your question, Aaron, I think it’s important to say that I wouldn’t trade that experience for anything in the world.

It isn’t enough that you think your idea is good.

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