In the good old days, SEO was simple.
You stuffed a page full of keywords, and you ranked number one.
Now, Google (and the other search engines) literally take hundreds of factors into account when determining which pages rank high in search engine results pages (SERPs).
This new reality means that elements of user experience (UX) have been rolled into SEO best practices.
How easy is your site to navigate?
Do you have quality content that makes visitors want to stay and engage?