Tolkien's Lord of the Rings could be on its way to the small screen.
Deadline reports that rights to the seminal trilogy is being shopped around Hollywood, with Netflix, Amazon and HBO in rights-holders' sights.
An eye-watering US200m-$250m is reportedly the price of admission.
After raiding Smaug's hoard to pay for the rights, producers would need to actually make the show.
Doing so well would likely cost at least the same sum or more to make a few seasons of tellie of a standard to compare with recent serial drama.
The effort may be worth it: the three film versions of the books cracked $3bn in total revenue.