In a nutshell, they believed iPhone was dead on arrival.
A few short years later, the iPhone took over the smartphone business and left a string of dead industry giants in its wake.
Ever since then, we’ve heard tale after tale of imminent “iPhone killers,” phones that would launch and finally end the iPhone’s reign of terror.
Consumers wouldn’t care about the iPhone anymore, and attention would instead turn to one of these exciting new phones.
Most iPhone killers fizzled out as quickly as they appeared, like the Palm Pre and, most recently, the Essential phone.
Others like the Motorola Droid sold pretty well and even stuck around for a few generations, but they didn’t come anywhere close to toppling the iPhone.