Zee Media has partnered with artificial intelligence (AI) platform Botworx.ai to build chatbots to engage consumers through interaction, analysis and customized content solutions.

As part of the partnership, Botworx.ai will create chatbots for Zee News, Zee News English, WION and DNA with the aim of enhancing and customizing the experience between the readers and their chosen brands.

Botworx.ai will further provide insights about customer engagement and sentiment and trends through machine learning.

Mahi de Silva, CEO Botworx.ai, said: “Botworx.ai is helping global brands leverage AI and social media to transform and disrupt the way they engage consumers.

We are so pleased to partner with Zee Media Corporation Limited, to create this shining beacon of innovation in India – a model the rest of the world can follow.

As a mobile first market, a majority of the current readers already consume and engage with news on social media, our aim is to elevate this experience by personalizing the experience for each and every user in India – in the language of their choosing."

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