Customer reviews may boost ecommerce conversion rates and make product pages more findable on search engines.
Many surveys, reports, and focus groups have shown that customer reviews of the products ecommerce businesses sell or of the service those businesses provide help shoppers make a final buying decision.
Here are a few examples:
About half of American shoppers under age 50 regularly read reviews online before buying an item, according to Pew Research.
BrightLocal found that 85 percent of consumers surveyed about choosing local businesses trusted an online customer review as much as they trusted a personal recommendation.
Google is believed to favor sites with positive reviews over un-reviewed sites, and the search engine is known to use reviews as a ranking factor.