I’m sure you haven’t been able to escape the media’s endless gloomy predictions about the fate of the app.
We’ve been told that new apps are a waste of money.
But all you need to do is take a look at the statistics: the app bubble is showing no signs of bursting.
On a global scale, as more people around the world own mobile devices, the app economy is not just healthy, it’s booming.
And when users choose to spend 90 percent of their time in apps over web browsers, we are clearly still a world obsessed with apps.
However, we can’t pretend that these apps are the same as they were five or ten years ago.