There were a lot of SEO innovations published this year that were never seen before.
Some of these strategies are foreseen to be still present this coming 2018; while other procedures are rather short-lived.
Transparency is also crucial to finding success in SEO because this is one thing that search engines value.
Transparency is a common trait among reputable SEO professionals.
A search engine may not notice it at the beginning, but its algorithms always change for the better.
And if you are one of those still stuck in the years prior, you may notice that your SEO ranking never improves.
Now that the year 2017 is coming to a close, let us recap what we’ve learned from online marketing this year:
- Mobile optimization for improving your SEO rankings
- Saying goodbye to tacky affiliate marketing
- Saying hello to high-quality content
This year taught us that quality and transparency is crucial to thriving in the online world.
Hannah puts light on the importance of image optimization and showcases some SEO tips to increase image-related search and social traffic When you think of search engine optimization (SEO), you probably think of using keywords within text content, but there are more ways to optimize your blog posts to boost search traffic.Optimizing images for search engines is an often overlooked method of increasing search traffic to your blog,and it only takes a few seconds to turn images that might get skipped by search engines into neon signs that your content is relevant, high quality, and useful to search audiences.In other words, don’t just rely on the most popular blog SEO tricks or commonly used blog post SEO techniques.
Instead, take your SEO efforts a step further by optimizing images, and you’ll see your search traffic and your blog grow even more!Following are five easy ways to optimize images in your blog posts.
The more tips you implement on your blog, the better.
Image File SizeSearch engine indexing and ranking algorithms typically weigh site load time as an important factor in delivering relevant results to keyword searches.
For example, Google assumes that a website that loads quickly in a user’s web browser offers a better user experience than a site that loads very slowly.
Therefore, save images that you plan to publish on your blog in the smallest size possible.It’s faster for you to just upload an image at its original size, but that 3000 pixel X 2500 pixel image not only takes up a lot of space in your hosting account but also causes your blog to load slowly in web browsers.
However, people often forget that although content is an important aspect, it shouldn’t be the only one guiding your SEO strategy.
This is why I have combined a ‘list-icle’ of sort explaining what SEO content is and how to optimize your content to complement your SEO strategies.First and foremost, SEO content writing focuses on keeping the layout, keyword composition and mode of delivery (text/info-graphic/video) in compliance with search engine algorithms.
Given below are 5 things you need to do in order to optimize your content for SEO;Ensure that your primary keyword appears in the title, whether it is a web page or a blog postThe main keyword and related keywords & phrases should be uniformly distributed throughout the pageLatent Semantic Indexing keywords or LSI keywords are related keywords or suggestive keywords for your primary keywords.
Use them in your content along with the primary keyword for better ranking opportunities.Keywords, including the LSI keywords should be used under H1, H2, and H3 (, and ) tags for better emphasis.Keywords should be used as anchor text when linking to other blog posts and web pages on your website.Along with relevancy, quality and engaging content,Local SEO friendly formatting plays a huge role in optimizing the content for search engines.
Meaningless content with random targeting and no defined niche only attracts penalties from Search Engines.Incorporate Keywords: Your content should not give the impression of carefully strategized keyword positions yet the keywords should be strategized carefully.
Study your keywords properly and keep them in your mind while writing your content, the best write-ups are those that use the keywords unintentionally helping both the search engine as well as the user.Promotion Post-publishing: Once you publish your content, ensure that you leave no stones unturned while promoting the said content.
