The fact is that physical products sell. So, if you aren’t selling them online, you are really missing out. While a lot of marketers opt for selling ClickBank products, the truth is that they don’t sell as well as their physical counterparts. There is a lot of physical products out there that are high-priced and extremely popular.
There are people who are scared of selling them because of the commission percentage being low. But when you come to think about it, would you rather get 50% on a $27 product or 10% on one that is worth $400. In this article, we are going to discuss the best ways to promote a physical product.
Focus on a niche
The key to selling physical products is focus. If you pick a particular niche, you’ll have to chance to get to know your target audience. When you know your customer base, you can come up with much better strategies to sell to them. A good idea is to focus on a niche that people are fanatic about. These consist out of pain and pleasure-related niches. Pain-related niches are the ones where people buy products in order to deal with some kind of issue, such as electronic cigarettes, anti-acne creams, and weight loss pills. Pleasure-related niches include various hobbies, sports, and fashion accessories.
Pick the right product
Do your research on niche-related forums, and see what products are selling the most. You should be mindful when choosing the product you are going to sell first. It is a bad idea to simply put out a bunch of products on your site and hope it will work out. Start with a single popular product with high sales. Test your landing page and make the best out of it so that the conversion rate is high. Expanding to other products will be easier later on. It might be a good idea to focus on products that are popular but also provide you with a decent commission.
Give people what they want
Image source: Andrew Russeth Flickr
Make sure that every article, landing page, and an ad is absolutely relevant to what your prospective customer is after. People that surf the internet have a short attention span, so you don’t have a lot of time to catch their attention. This is why relevance is of an essence. Give them the necessary information about the product right away instead of going on about how great it is. By being relevant, you will get people to click on your links in organic results. So, it is important that you get into the mind of a potential customer and figure out what they are looking for when they search for a specific keyword.
Offline marketing tactics
You mustn’t forget about traditional marketing tactics, as they go hand in hand with online ones. Business cards still work, so distribute them whenever you can. The same goes for cold calls, as it helps you tailor every conversation to a particular customer. Guerrilla marketing tactics are always an interesting approach to grabbing your potential customers’ attention. A billboard or a promotion stand is bound to grab the attention of passers-by. Speaking at various relevant events gives a face to the name. Take part in trade shows in order to showcase your product, but also to be close to your competition and get to know their pitch and strategy.
Physical products sell, so you need to find one that you are going to work with. It is important that you focus on a niche in order to make the best out of a particular product and get to know your customer base. The first product that you choose to sell is important. The same goes for relevance and giving people what they want. Finally, don’t forget about traditional marketing tactics, because a good marketing campaign consists of both online and offline efforts.
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