It doesn’t exactly come as a surprise that the shopping apps are a rising star on the modern mobile market. Money rules the world and the ability to spend them wisely is a big advantage. And this is exactly what the apps provide.
Let’s start by discussing the buyer’s behavior when they use a mobile app. Here are some stats:
- About 30% of the potential customers get frustrated and abandon the app because of the unsatisfying mobile experience — that’s a massive figure that shows how important it is to not only develop and launch an app, but also to maintain it.
- 90+% of all the purchases are made with multiple devices which means that customers switch devices and go from screen to screen while making a purchase in an online shop.
- Even a slight delay may decrease the chance of a successful purchase. It is hard to believe, but the statistics show that every 0.1 sec delay equals roughly a 1% decrease in sales. This proves that the app should be polished, and there is no excuse for faulty performance.
At the moment the share of mobile commerce in the US markets sits just under the 50% mark at about 45–47%. This means that new companies have a chance to promote their goods and services in the market. At the same time this means that developers have more responsibility because they have to meet high standards if they want their app to be a successful project.
How did Wish prosper?
In the era of Amazon, eBay and Alibaba being dominant in the market, you should come up with something absolutely new or perfectly refined in order to gain some popularity and be able to fight for your own place under the sun. That’s exactly what Wish marketplace has done, the team that developed this app managed to combine these two factors.
Their idea was to launch an interactive wish list that at the same time allows would allow to monetize itself by selling the real goods to real people for real money.
Wish currently occupies 5th place on the list of the most popular shopping apps in the USA, just behind two Amazon apps, eBay and OfferUp; it’s already ahead of such giants as Walmart or Groupon. That’s prominent achievement, and we can definitely learn a lesson from their story of success. Let’s take a closer look at what exactly the Wish app is.
The concept is not really groundbreaking, but it’s the refined user experience that makes it shine. The app connects the customers and the merchants all around the world. Currently there’s more than 100 million active customers and around 100 000 merchants. Wish positions itself as a ‘bargain auction’, that’s exactly why they offer a wide variety of items with a 50–70% decrease compared to average market prices.
You will also find a lot of rare or unusual goods on the catalogue; you’ll struggle to find a lot of them somewhere else. These advantages combined make Wish rather attractive and allows its partners to earn a lot despite the generous discount policy.
Wish charges retailers 15% from every purchase which seem rather harsh in comparison to other marketplaces, but in return the sellers get some cool features that make the life easier and allow them to sell more.
So, what’s the secret behind the success of Wish? Of course luck and timing played a huge role in their success, but if we were to choose a couple of features that made them who they are now, it would be:
- The well-thought strategy and business-plan: developers of Wish knew that the people are almost certain to fall for big discounts and made them happen by setting up a distribution straight from factories, without any middlemen taking their commission fee. That move actually deserves a round of applause because of how elegant the solution is.
- Their scope was always centered around smartphones from the very beginning, defining their target audience right at the start. That allowed them to work on a strategy already knowing who they’re developing an app for. That’s a smart move as well.
Well, now that we’ve looked at the Wish, let’s find out what it takes to make an app like Wish..
Full article you can find at our blog: https://octodev.net/developing-a-shopping-app-like-wish/
And, as a project owner, you will not want your project to become a victim of poor management.
And, when your project has got a dedicated support, you are sure to gain extended profits from the services.
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Every solid house was once built on a solid basement.
Many might say (and actually get it almost right) that an unshakable software system is the basement and the success guarantee for a young startup, where mobile app development cost is of importance.
In a perfect world there would have been a flawless project estimation template, where a development team could just tick the right options and have a set of ready-made estimates at once - and also, calculate mobile app development costs easily.
The tourism sphere is a huge business sector that includes lots of components: travel agencies, insurance companies, hotels, restaurants and so on.
And it’s rather hard to overestimate the importance of mobile devices in this field — people need access to high quality service while they are away from their PCs and unable to be physically present at the office.
We can expect the number to exceed 7 billion at the end of 2017 which is more than twice as much as six years ago.The smartphones are about to replace laptops and PCs when it comes to online shopping.
If your business is connected with this field and for some reason you still don’t have your own mobile app, it’s time to think about it.For travel companies as well as online retail the advantages of a mobile application for business are quite obvious.
It serves to boost the sales, improve the quality of service and to make clients more loyal to the brand and its products.Mobile travel apps include:Google and Apple Maps;Travel planners;The apps that show you WiFi hotspots nearby;The apps that allow you to book hotels and tickets everywhere you go;The apps that can find services for the with special needs.Launching a really helpful app for your users is a great way to get ahead of your competitors.
Around 80% of travel companies, hotels and avia-companies profit from brand exposure, income increase and other factors after an app launch.Every tourist would definitely want to have an app that allows him to navigate easily everywhere they go.
With many online shops emerging every day, to stand out in this e-commerce race and remain ahead of your rivals, you should have a deeper understanding of e-commerce. A superior knowledge of e-commerce design and their implication will provide you the much-required push.
Design as a tool to Improve Things
Today, if you take a gander at e-commerce development scenario, you'll effectively observe that the focus is moving towards how to make the shopping experience more helpful, and more convenient. Although all online store follows strong coding and best security practices, the key differentiator is usability and experience, and design is the apt way to showcase this.
