YouTube announced today that it’s enlisted the help of basketball star Kevin Durant in a bid to expand original sports content.
The Golden State Warriors small forward and business partner Rich Kleiman have signed on to develop programming centered around Durant and fellow professional athletes under the umbrella of their Thirty Five Media video business.
As Durant and Kleiman put it during an appearance onstage at Disrupt last September, “We’d never have been introduced to a drone startup in Oklahoma City.”
According to Kleiman, Durant began to take YouTube more seriously after meeting Neal Mohan at a Ben Horowitz-hosted party in honor of the basketball all-star’s 28th birthday.
YouTube’s head of product introduced him to the platform’s potential for content delivery beyond the standard highlight reels he was accustomed to watching on the site.
“Kevin always wanted to produce original content and wanted to produce shows, but we didn’t realize what direction it would take until then,” says Kleiman.