Facebook is gearing up to prioritize news content by publishers a group of Facebook users have deemed trustworthy.
Facebook head of News Feed Adam Mosseri said the company surveyed “a diverse and representative sample” of U.S.-based people about their familiarity and trust in various sources of news, he wrote in a blog post.
That data, Mosseri said, will serve to inform News Feed rankings.
The plan is to first do this in the U.S. before rolling it out internationally.
That means, starting next week, “publications deemed trustworthy by people using Facebook may see an increase in their distribution,” Mosseri wrote.
“Publications that do not score highly as trusted by the community may see a decrease.”