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It's important to convert as many of your visitors into leads or sales the very first time they land on your website, because it may be your only chance.
Between 70 and 96 percent of your website visitors will never return once they leave after that initial browsing session.
The easiest way to increase your chances of generating conversions is by getting those visitors to stick around -- the longer they stay on your website, the greater the chance of them converting.
Every page on your website needs to have some sort of call-to-action that eventually leads to revenue generation.
For example, a blog post should include links to other pieces of relevant content within your website, or more information about a particular product or service.