I don’t think Microsoft is going to acquire Electronic Arts, but that rumor is attracting a lot of attention today after appearing in a Polygon report about Microsoft’s plans to beef up its roster of exclusive games.
EA’s stock price ended trading today up 2.13 percent on the speculation, and that gives it a $36.23 billion market capitalization.
Again, I don’t think it will happen, but here’s why it could:
Since 2012, Electronic Arts’ stock price has climbed steadily with only a handful of speed bumps along the way.
The publisher has a roster of reliable blockbuster hits like Battlefield, Madden NFL, FIFA, and the Star Wars license.
And we’ll probably discover over the next couple of years that you’re right.