I don’t think Microsoft is going to acquire Electronic Arts, but that rumor is attracting a lot of attention today after appearing in a Polygon report about Microsoft’s plans to beef up its roster of exclusive games.

EA’s stock price ended trading today up 2.13 percent on the speculation, and that gives it a $36.23 billion market capitalization.

Again, I don’t think it will happen, but here’s why it could:

Since 2012, Electronic Arts’ stock price has climbed steadily with only a handful of speed bumps along the way.

The publisher has a roster of reliable blockbuster hits like Battlefield, Madden NFL, FIFA, and the Star Wars license.

And we’ll probably discover over the next couple of years that you’re right.

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