Fiat Chrysler Automobiles chose a blanket-the-airwaves approach to its marketing efforts during Super Bowl LII, running a series that started with a pregame ad for Dodge and included a whopping five in-game spots.
Three of those ads promoted the Jeep brand.
FCA called on three different agencies to handle the work, and each chose a very distinctive approach to the assignment.
In the first spot, “Jeep Jurassic,” with creative by DDB Chicago, Jeff Goldblum revisits the famous chase scene from Stephen Spielberg’s 1993 classic with a little help from the “nimble maneuverability and impressive capability” of the brand-new 2018 Jeep Wrangler.
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Coincidentally, that ad was directed by Jurassic Park’s Colin Trevorrow, who will return as co-writer and executive producer of this summer’s sequel, Jurassic World: Fallen Kingdom.