Streetwear brand Supreme continued their brand power campaign this week with a brand new pinball machine.

This new machine was made in collaboration with the pinball machine company Stern and was made “exclusively for Supreme.” As if anyone else would somehow order a Supreme pinball machine from Stern without Supreme’s involvement.

The Supreme brand is ubiquitous, using a brand logo box, white on red made with a rather specific bit of Futura Bold Italic type.

Their brand box logo was made after artist Barbara Kruger began releasing artwork with a similar setup.

The connection was made official in a 2013 legal case between the Supreme brand and Leah McSweeney of Married to the MOB.

In that case, the following snippet can be found:

The text above is a summary, you can read full article here.