8 SEO Trends You Should Keep an Eye on and Implement in 2018

as of January 2018, there were an estimated one billion searches per month.

“thus with the surging value for searches made through mobile devices particularly voice searches has made voice search optimization now an unskippable part of search engine optimization practices.”

It all began with the inception of voice technology in 1877, back then it was not very accurate as the devices could only read a few words.

By 2014, speech recognition constantly enhanced becoming available on a large number of devices, progressing day by day.

Speech recognition technology replicates this exact phenomenon, if “phones” are the inputs given to the device, “phonemes” are the equivalents taken by the devices.

Key points to consider for best voice search optimization results

Digital marketing is a revolution that started few years back.

Use SEO in a smart way

SEO is an ever evolving aspect that one can never go wrong.

Search engine optimization determines your search results and based on that Google or other search engines rank you.

Spending time on this will help you in a long run.

Google Home, Siri and Alexa are few of the latest gadgets that prove that Voice Search is the trend of 2019.

Voice search optimization is the future in 2020. Get the better chance to engage your potential online customers with these 10 key steps.

The exact future of Voice Assistants is unpredictable. However, the current situation is witnessed, it is gaining considerable tractions, and not slowing anytime near. Indeed, it is necessary to hire Digital Marketing Services for Businesses that start understanding the power of Voice Assistant and, will start revising SEO services with Results.

Abbotsford web design has increasingly merged with the SEO world to make your website look commendable.

However, incorporating the right SEO strategy can help you drive more traffic.

The journey will introduce you to performance-oriented web designing strategies whose mission is to induce good traffic and improve search engine ranking.

So, stay ahead in the competition by incorporating the finest SEO strategies in web designing:

Mobile Responsive Websites are the key to success

Mobiles are friendly creatures embedded in the lives of people.

Search engine marketing is a digital marketing strategy for increasing a website's visibility in search engine results pages (SERPs).While the term used to refer to both organic and sponsored search activities such as programme optimization or SEO marketing, it is now almost exclusively used to refer to paid search advertising.Other terminology for programme marketing include paid search and pay per click (PPC).

As more consumers research and shop for things online, search engine marketing has become a vital online marketing strategy for growing a company's reach.In fact, the vast majority of new visitors to a website arrive as a result of a search engine query.In programme marketing, advertisers only buy impressions that result in visitors, making it a cost-effective way for a company to spend its marketing money.

It is, without a doubt, the quickest way to persuade people to visit a website.What is SEM and how does it work?For each search, search engines use complex algorithms to ensure that the most relevant results, including location and other readily available information, are returned.

Sponsored ads show at the top and side of programme results pages, giving them more visibility and prominence than organic search results.Consider yourself a customer looking for a product or service on the internet.

You go to a search engine and type in the terms you're looking for (also referred to as keywords).In your search results page, you may notice various corporate advertisements whose keywords match the keywords in your search.

These ads, as well as the opposite search results that match your terms, are prominently displayed on the page.

Hannah puts light on the importance of image optimization and showcases some SEO tips to increase image-related search and social traffic  When you think of search engine optimization (SEO), you probably think of using keywords within text content, but there are more ways to optimize your blog posts to boost search traffic.Optimizing images for search engines is an often overlooked method of increasing search traffic to your blog,and it only takes a few seconds to turn images that might get skipped by search engines into neon signs that your content is relevant, high quality, and useful to search audiences.In other words, don’t just rely on the most popular blog SEO tricks or commonly used blog post SEO techniques.

Instead, take your SEO efforts a step further by optimizing images, and you’ll see your search traffic and your blog grow even more!Following are five easy ways to optimize images in your blog posts.

The more tips you implement on your blog, the better.

Image File SizeSearch engine indexing and ranking algorithms typically weigh site load time as an important factor in delivering relevant results to keyword searches.

For example, Google assumes that a website that loads quickly in a user’s web browser offers a better user experience than a site that loads very slowly.

Therefore, save images that you plan to publish on your blog in the smallest size possible.It’s faster for you to just upload an image at its original size, but that 3000 pixel X 2500 pixel image not only takes up a lot of space in your hosting account but also causes your blog to load slowly in web browsers.

As we continue to move towards a completely hands-free digital world, how we choose to find, search for, or inquire about information using our digital devices, is changing. By the time next year rolls around, almost “30% of website sessions will be conducted without a screen” according to Forbes, as voice-only search becomes the new norm. This will drastically impact current SEO techniques, as voice search and automation will change how content is written, will impact ongoing SEO efforts, and it will narrow down target markets.

It is found that a voice-only search enables a user to browse the internet without having to scroll through the sites.

This SEO trend is drastically improving user experience, leading to the probability of having half of the online searches made through voice search by 2020.

Great if it is, but if not, here are a few tips to help you optimise your website for voice search.

Make sure your website loads quickly.

Alongside, your website should have a responsive design, optimized images, compressed files, website caching for better page speed, and reduced server’s response time.

But, it’s quite different in Voice search where users tend to say long phrases like “what are the top digital marketing companies in the world?” For voice search optimisation, consider using long-tail keywords that sound more natural.