Zee Entertainment has launched its new OTT platform Zee5 with a music video.
The 12-language music video titled ApniBhashaMeinFeelHai (There is feel in our own languages) created by BBH India aims to connect and cater to the Indian audience who speak different languages (every region has a different language in India).
The music has been composed by Amit Trivedi and lyrics have been written by Amitabh Bhattacharya in partnership with the BBH team.
The video has been directed by Nitesh Tiwari.
Also, two versions of the anthem have been created – one for the North market and one for the South.
Archana Anand, digital head at Zee5 India said: “We see Zee5 as filling a definite need-gap in the Indian market for strong language content and navigation experience across Indian languages.