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Effective strategies for attracting and retaining customers

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Anton Costel
Effective strategies for attracting and retaining customers

These types of strategies are less useful for small merchants, but instead, they have at their disposal some innovative methods that can bring and maintain their customers.

Think beyond discounts and points

Inspiring and attracting loyalty to your brand and your products is a vital part of e-commerce, and the best loyalty programs mean more than rewards and points.

This personalization involves relevant product recommendations, contextual content, personalized messages.

Use these labels to group customers at about three or four different levels.

This level-based approach helps you turn small customers into major customers by presenting them with attractive offers from their personal preferences and behavior.

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Anton Costel
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